Small Business Marketing Online: What Should You Focus On?

I’ve been sharing some tips around income generating activities offline, particularly activities that you can be engaging in. Now let’s chat about some of the small business marketing online and the strategies for income generating activities.

Small Business Marketing Online

It’s really important that these activities are going to be leading to getting new clients for your business, right?

Let’s remember what we’re doing here. This isn’t just ‘hoping and praying’ or throwing spaghetti against a brick wall, hoping it will stick. And stop trying everything! It is exactly what many people do end up doing in business. It costs them a lot of time, a lot of money, and a lot of wasted effort as well. Usually, with not much to show for!

But let me first and foremost give you some ideas of what online income generating activities would look like.

Income Generating Activities Online

  1. Firstly, it is social media.

You may find that you’re really getting some engagement through blogging, posting articles on LinkedIn, Facebook, Twitter, or other platforms you may be using for your business. And those are leading to clients inquiring about your services or reaching out to you. It would make sense that you’d start to do more of those things, using social media.

      2. Secondly, it could be you hosting a webinar or a Zoom call.

Sometimes people call them Zoom parties or MasterClasses. They have lots of different names that we’re using nowadays, but essentially you’re looking at some form of an online class or education, using a tool like GoToWebinar or Zoom. You can reach a lot of people at once, share your expertise in how you can help them, and at the end, make an offer.

Online Activities to Set Up for Promotions

Some of the activities that you would need to do in order for these things to work are:

  • Setting up a landing page or a webinar funnel 
  • Crafting your email campaigns
  • Creating your promotional art or images
  • Creating promotional pieces for your affiliates or partners (if they are helping to promote)
  • Promoting your webinar
  • Choosing a platform to deliver the class on

It’s not just enough to show up and deliver a webinar. That is usually the easy part.

You have to work out how you’re going to get people to the webinar!

Getting People to the Webinar or Masterclass

  • You might be using some paid advertising.
  • You could be working with a strategic partner who’s also going to promote your webinar.

We’ve got several of our clients who are working with strategic partners around webinars. Essentially, they show up and they deliver their expertise. Their strategic partner loves what they have to share with their audience. They do all of the promotion and they fill the seats on those webinars for our clients.

Our clients have been getting amazing results through that strategy alone.

You have to think about what’s right for your business.

I’ve just shared a couple of high-level tips there and some examples of what online strategies may look like.

The caveat to the Online Marketing Strategies

All of these strategies work.

They’re all going to work for different people, in different industries, at different levels of business. But they’re not all going to work at the same time.

Depending on the level of business that you find yourself in now, some strategies are more appropriate than others.

We’ve had a lot of expertise working with different levels of business owners over the years and also many different industries.

The Right Online Strategies For Your Business

This could be an opportunity for us to hop on a call and brainstorm the right strategies for you, right now, that are the easiest and the quickest to generate income and new clients for your business. And the ones that are guaranteed to help you grow and scale your business based on our expertise and what we’ve seen that really work and what doesn’t.

If you’d like that opportunity to chat with us and brainstorm some of those ideas, you need to go to vanessashaw.com/playbigger and fill out the questionnaire. Then, get on our calendar so that we can speak with you about applying the right strategies for your business.

We look forward to hearing from you.

The most noteworthy advice any successful Entrepreneur will tell you, is get a mentor or coach. Skip the costly pitfalls of “doing it all yourself” and start growing your business quickly!

SCHEDULE A CONSULTATION or Call (602) 730-5937

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