We’ve been talking about effective sales conversations and some of the key mindsets that you need to have to be really successful inside of those conversations.
The third key mindset that not many people use or know about is having the mindset that you are the prize in that conversation.
What do I mean by that?
How Do You Start Effective Sales Conversations?
Many people approach sales trying to convince and influence the person to buy from them. They can become very needy and pushy inside of those conversations.
What if you were to shift the emphasis and to approach that conversation by asking questions? They will intrigue the prospect to demonstrate to you that they deserve to work with you!
It positions you as the prize rather than trying to ‘earn’ their business by convincing them or having to prove yourself.
Let’s talk about another big mistake so many business owners are making. This is one I made for a long time myself, so I know it is a big mistake!
It’s about not having a real framework for these effective sales conversations.
Framework for the Sales Conversations
We start the conversation not even knowing where we want to go to. Not having a clear process to go through, or a framework to use.
What it can lead to is long, drawn out, purposeless conversations. We might get lost in what the prospect is saying. We get lost in their story. And we certainly do not know at what point in that conversation should we be making an offer.
In the next segment, I will share with you my 3 part framework that will position you as a leader.
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